AI Insights · Timothy · January 2024
Top 5 Sports Apps Performance in Australia Q4 2023
Discover the performance trends of the top 5 sports apps in Australia during Q4 2023, including downloads, revenue, and active users.
During the fourth quarter of 2023, the top 5 sports apps in Australia showed varied performance in terms of weekly downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive overview of these trends.
Kayo Sports experienced a notable decline in weekly revenue, starting at approximately $487K in late September and dropping to around $317K by the end of December. Weekly downloads also saw a downward trend, with initial figures at 22.5K decreasing to about 14.9K. The number of active users fluctuated, starting at roughly 344K, dipping to 262K, but recovering to around 326K by the end of the quarter.
Sportsbet - Online Bookmaker showed a significant peak in weekly downloads at 60.5K in early November, followed by a sharp decline to 6.2K by December end. Active users remained relatively stable, starting at 185K and ending the quarter at about 172K.
Supercars App, newly released at the end of September, saw an initial surge in weekly downloads, peaking at 57.9K in early October. However, downloads dropped significantly to 134 by the end of December.
bet365 - Sports Betting displayed consistent weekly downloads, starting at 5.8K and ending at 2.7K. Active users showed an upward trend, beginning at 38.8K and reaching around 42.2K by the end of the quarter.
Optus Sport had a steady weekly revenue, fluctuating between $131K and $174K. Weekly downloads remained stable, starting at 7.3K and ending at 5.7K. Active users showed growth, starting at 54K and peaking at 60.5K in early December.
For more detailed insights and data, visit Sensor Tower.